The Story of 1201
1201 is more than just a lifestyle brand for Swilson; it's a symbol of the townhome he and his college roommates once called home. The numbers represent the address of the residence that was not only a hub for John, his close-knit circle of friends, and his family but also the creative birthplace of his debut album, titled "1201." The album made an impressive debut in 2017, quickly climbing to the 15th spot on the iTunes Hip-Hop charts and reaching 105th on the global album charts.
Today, "1201" stands as the namesake of Swilson's dedicated fan base and embodies the intersection of Swilson's baseball and music careers. It is quite literally where his baseball dream ended and his music journey began.